HNS Policy

HNS understands and respects our providers' desire to market their practices, but we do require that all advertising and marketing is done consistent with both HNS advertising policies and any applicable requirements issued by licensing boards.

 

HNS Policies:

All information in all advertisements must be true and factual.

 

As a general rule, it is inappropriate for HNS providers to advertise for free covered services or covered services at a reduced fee, in any manner, to any member of an HNS contracted payor plan, for any covered services for which a provider normally charges a fee.

 

All covered services must be provided at the physician's usual and customary fee.

 

If you wish to advertise to patients who do not have insurance with a health care plan that contracts with HNS for services that would normally be covered for patients with health insurance that does contract with HNS, such advertisements must include the specific disclaimer shown below. The disclaimer must specifically state:

  

For NC Providers:

 

This offer does not apply to patients with the following insurance plans:

 

BCBSNC

BCBS out-of-state

NC State Employees Health Plan

Federal Employees Health Plan

CIGNA

CIGNA Medicare Advantage

Focus Plan

HealthTeam Advantage

HealthTeam Advantage Diabetes and Heart Care Plan (CSNP)

Liberty Advantage

MedCost 

PruittHealth

Medicare/Medicaid

               

The disclaimer must be prominently displayed on the same page, either directly above or immediately below, as the text that references the free or reduced services. (There can be no other verbiage between the offer itself and the disclaimer.)

 

The text for this disclaimer must be in the same font size as the font used in the body of the advertisement.

 

 For SC Providers:

 

This offer does not apply to patients with the following insurance plans:

 

Absolute Total Care (Medicaid & Medicare - Allwell)

CIGNA

CIGNA Medicare Advantage

MedCost 

Select Health

PruittHealth

Medicare/Medicaid

               

The disclaimer must be prominently displayed on the same page, either directly above or immediately below, as the text that references the free or reduced services. (There can be no other verbiage between the offer itself and the disclaimer.)

 

The text for this disclaimer must be in the same font size as the font used in the body of the advertisement.