HNS Policy

HNS understands and respects our providers' desire to market their practices, but we do require that all advertising and marketing is done consistent with both HNS advertising policies and any applicable requirements issued by licensing boards.

HNS Policies:

All information in all advertisements must be true and factual.

As a general rule, it is inappropriate for HNS providers to advertise for free covered services or covered services at a reduced fee, in any manner, to any member of an HNS contracted payor plan, for any covered services for which a provider normally charges a fee.

All covered services must be provided at the physician's usual and customary fee.

If you wish to advertise to patients who do not have insurance with a health care plan that contracts with HNS for services that would normally be covered for patients with health insurance that does contract with HNS, such advertisements must include the specific disclaimer shown below. The disclaimer must specifically state:

For NC Providers:

This offer does not apply to patients with the following insurance plans:

Blue Cross Blue Shield of North Carolina (BCBSNC)

BCBS Advantage
BCBS Options
BCBS Care
BCBS Choice
BCBS Select
NC State Health Plan
Federal Employees Program (FEP)
All BCBS PPO Plans
All BCBS Out-of-State Plans
Blue Medicare Supplement Plans

CIGNA Healthcare

CIGNA Medicare Advantage

HealthTeam Advantage

HealthTeam Advantage Diabetes and Heart Care Plan (CSNP)

MedCost

Medicare/Medicaid

The disclaimer must be prominently displayed on the same page, either directly above or immediately below, as the text that references the free or reduced services. (There can be no other verbiage between the offer itself and the disclaimer.)

The text for this disclaimer must be in the same font size as the font used in the body of the advertisement.

 For SC Providers:

This offer does not apply to patients with the following insurance plans:

Absolute Total Care

Absolute Total Care (Medicaid)
WellCare by Allwell (Medicare Advantage & D-SNP)
WellCare Prime by ATC (Medicaid/Medicare)

CIGNA Healthcare

CIGNA Medicare Advantage

MedCost 

Select Health of South Carolina

First Choice (Medicaid)
First Choice VIP Care (D-SNP)
First Choice VIP Care Plus (Medicaid/Medicare)
First Choice Next (Individual Plans)

WellCare Medicare Advantage

Medicare/Medicaid

The disclaimer must be prominently displayed on the same page, either directly above or immediately below, as the text that references the free or reduced services. (There can be no other verbiage between the offer itself and the disclaimer.)

The text for this disclaimer must be in the same font size as the font used in the body of the advertisement.